How our Life Projects and Current Concerns impact our purchase decision.
I feel that after years of targeted advertising and one-click audience creation, we’ve lost the appreciation for hands-on consumer research.
Do you feel the same?
We want to have things and behave in ways that help us realise our…
You don’t need a degree in computer science to copy this hack.
You’re probably aware of the fabled growth hack where Airbnb used professional photographers to improve the quality of listings with no cost to the host.
But did you know that in the early days, those professional photographers were…
I proudly describe myself as driven and resourceful.
I’m convinced that you can drop me on a deserted island, and I’ll turn it into a sought after holiday destination in two weeks flat.
This drive has served me well in life.
It’s how I got through school.
But it’s also…
We need a new operating model for managing high-performance teams.
One that doesn’t rely on top-down management.
And it isn’t tied to having everyone in the same place at the same time.
That’s where self-organisation comes in.
It’s not the same as no management.
Think of it as a collective…
No, not my ass, but the stuff that goes on in my subconscious.
Between 9th grade (when I started enjoying learning) and completing college, I was living under the impression that soaking up knowledge, binge-watching powerful documentaries and reading important books brought me closer to my higher self.
In his…
Innovation is hard work.
The side of innovation that we read about in books and magazines is the superstar CEO and their genius inventors chugging away at changing the world.
It pushes the reality of innovation past our cognitive horizon.
But true innovation is much more complicated than that.
What…
I’ve worked as a business manager for most of my professional life.
And over the 10+ years, I’ve learnt to follow these two principles about productivity and performance:
Tech companies and agencies have had a head start in managing a flexible talent pool.
But despite years of practice, they’ve got one thing very wrong.
We still manage productivity the same way we did in the industrial age — by spreading the cost and sharing the machine across multiple…
Collaboration is hard.
People have different working styles and competing priorities.
As a competitive jerk for most of my early career, I wasn’t bad at collaboration.
But I also didn’t miss a chance to do things my way when the collaborative way didn’t suit me.
Then I was responsible for…
I knew next to nothing about the business, but I knew that agency life was my calling.
And I was determined to turn my foot-in-the-door into a rewarding career.
To be taken seriously, I needed to be knowledgeable about my clients’ business and be an expert on selling.
People appreciate…
My life’s mission is to help you achieve success at work by doing fewer things better. https://aliyarhussain.com
