Imagine going to an airport without self-service counters. That’ll be odd. — After almost 3 years of COVID, I feel the same going to a grocery store that doesn’t offer self-check-out counters, Buy Online Pick In Store (BOPIC) or home delivery. I was using self check-out well before the pandemic made it necessary, but I’m not alone. About 70% of shoppers in…

Without purpose, you can’t build a resilient team, business, or organisation. — Rains fall, plants grow, and creatures thrive. It’s easy to forget that in between the periods of tranquillity on Earth, there were mega-tsunamis, massive volcanic eruptions, and giant meteors that put life on the brink of extinction. And yet, I‘m complaining about all the snow I need to shovel these…

Or atleast that’s what we’ve been taught. — Your grandpa used to buy ad space along the highways, and you can do the same on Facebook. Different media. Same outcome: eyeballs. Our latest obsession is the metaverse, NFTs, and the blockchain. It was social selling, influencer marketing, inbound, or personalisation not too long ago. And now everything that…

And why you can’t rely on cardboard cutouts of your customers anymore. — Our attitudes and values may not switch on a dime but what we like or dislike does It’s challenging to keep up with modern consumers. And it’s not that we haven’t tried. Every year marketers build elaborate customer journeys and profiles. And every year, everyone ends up with the same…

How our Life Projects and Current Concerns impact our purchase decision. I feel that after years of targeted advertising and one-click audience creation, we’ve lost the appreciation for hands-on consumer research. Do you feel the same? Every decision we make is a tradeoff. We want to have things and behave in ways that help us realise our…

You don’t need a degree in computer science to copy this hack. You’re probably aware of the fabled growth hack where Airbnb used professional photographers to improve the quality of listings with no cost to the host. But did you know that in the early days, those professional photographers were…

And not just the pace at which you go through your day — I proudly describe myself as driven and resourceful. I’m convinced that you can drop me on a deserted island, and I’ll turn it into a sought after holiday destination in two weeks flat. This drive has served me well in life. It’s how I got through school. But it’s also…

We need a new operating model for managing high-performance teams. One that doesn’t rely on top-down management. And it isn’t tied to having everyone in the same place at the same time. That’s where self-organisation comes in. It’s not the same as no management. Think of it as a collective…

It’s hilarious that it’s taken me 32 years to learn just how blissfully unaware I was of my backend. — No, not my ass, but the stuff that goes on in my subconscious. Between 9th grade (when I started enjoying learning) and completing college, I was living under the impression that soaking up knowledge, binge-watching powerful documentaries and reading important books brought me closer to my higher self.