Photo by Chris Lawton on Unsplash

A few weeks back I came across a campaign report. Over 40 slides full of charts, assets and feedback, and dedicated insights for each section.


Usually, it’s just bullet points describing what you can already see by looking at the charts — and you’re left on your own to figure out what any of it really means.

And unfortunately, this time was no different.

And it got me wondering; how many marketers does it take to change a light bulb?

JK! But I do wonder if marketers realise when they’re presenting observations vs. insights.

And more, how many leaders…

Aliyar H.

Digital Strategist, pulling at the threads of culture and technologies reshaping what we buy and how we sell. 👉

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